The Mercury Cougar Antenna receives and amplifies radio-frequency signals for the cabin entertainment system so the driver can enjoy AM, FM, and satellite broadcasts. Drivers can get a radio signal. The early Mercury Cougar applied a four-feet long manual mast Antenna setup that the owner was required to retract before parking. However, this steel tube Antenna connected via wires to the receiver and amplifier. Later editions of the Mercury came equipped with slimmer external Antenna versions fitted onto the hood or trunk. Moreover, this design of metal or fiberglass provided similar reception but without the towering profile. The concealed windshield or dashboard Antenna was the next step for Cougar, tucking hardware inside glass or trim and cutting wind noise. Today, a compact rooftop satellite unit sits on top of a Mercury Cougar, assuming a skyward position for richer sound. This Antenna is the first to handle satellite frequencies in addition to AM and FM. The main difference across those generations is mounting spot, visibility, and bandwidth, but each evolution kept the recognizable Cougar look.
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